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Online Shopping made 100 times more reliable and convenient! Shop from the vast expanses of our Real Store – from anywhere in the world. Browse and see jewellery and outfits curated by the iconic Indian fashion-wear brand Ushnakmalheritage– right from the comfort of your home. The more than 50 years old ethnic fashion leader specializes in Designer Jewellery, Exclusive Shawls and Stoles, bridal wear, wedding wear, bespoke designer fare, silk sarees, menswear, kids’ ethnic wear and more. Connect with pureideas Video Call to access its parent brand Ushnakmalheritage great quality, trendy and latest live store collections.


Your Personal Shopper

Chooses, sorts & shortlists the latest, merchandise, basis your specifications. Style experts with keen fashion understanding, personal shoppers hold your hands, advising & assisting you, as you browse through a magical world.

Ushnakmal Stamp

Product authenticity & quality standards you can vouch for, sector experience that ensures you are served only the best & the latest – and service that always ‘holds your hands’ – that’s Ushnakmal’s gold stamp of approval for you!

Just Like Buying From Store

Virtually stroll through our mall! Shop anywhere from the world – from the convenience of your personal space & time – without any uncertainty of virtual shopping – & all the benefits of picking, from a real store.

Delivered At Your Doorstep

Convenience comes your home! Let your personal shopper guide you, choose exclusive ushnakmal merchandise, buy & get it customized. And, we will deliver it at your doorstep – across the globe.